"Appropriately called Gosling’s Family Reserve Old Rum, it’s crafted from the same incomparable Bermuda blend as our renowned Black Seal Rum. But, we age it in our dark barrels even longer, until it acquires an extra luscious, nuanced complexity much like a rare Scotch or Cognac. Consider it the ultimate sipping rum. We do.
"So we carefully hand label each bottle, dip it in wax, number it, encircle it with a metal band, then place it in a straw-filled wooden box reminiscent of days past."