Created by Bill Samuels, Sr. to be a bourbon he would enjoy drinking himself. Smooth and approachable with an easy finish — a true contrast to hot, harsh whiskies and a revolutionary idea at the time. Made slowly in small batches in our National Historic Landmark distillery in Loretto, Kentucky. While it makes any cocktail better, a lot of folks still prefer it on its own or over ice with a splash of water.
— Distiller's notes