Lore' is the passing of a skill or tradition through word of mouth. Encapsulating the craft passed down from generation to generation over two centries, Laphroaig Lore is our richest expression ever. Liquid drawn from a selection of aged casks has crafted a rich and deep malt with distinctive smoke, peat and seaside minerality. This is our story. This is Laphroaig Lore.
— Distiller's notes